iMBEJU Programme

Starts: March 2023 to August 2023


Download Call Document
  • March 12 th

    Call for Applications

  • April 10 th

    Deadline to Apply

  • April 22 nd

    Startups Enter Due Diligence

  • April 29 th

    Short-Listed Startups Bootcamp

  • May 15th

    Programme commencement

  • August 15th

    DEMO Day


PILOT STAGE (Market Entry Stage)

  • - Goal is to conduct Pilot for 6 months.
  • - Startup has a full working Minimum Viable Product (MVP) ICT Solution.
  • - Startup is entering the market to acquire initial customers (pilot customers) in order to prepare the startup’s innovation/solution to scale to more customers.
  • - This funding category is geared to finance the startup’s necessary market entry required resources.
  • - Duration of this fund is a maximum of 6 months.


  • - Goal is to scale your solution to thousands of customers outside your current radius
  • - The startup must have generated Revenue of at least 30% of the requested funding size
  • - The startup must submit Audited Financial Statements
  • - The startup must have at least 5 full-time team members

Application criteria

Primary offices based in Dar Es Salaam, Tanzania your Start-Up must be

i. Prototype: MVP (Minimum Viable Product), Pilot or Post-Revenue Stage

ii. For-Profit Enterprise: Sustainable revenue generating model

iii. Innovative: Launching a completely new product or service, or a new way of providing an existing product or service.

iv. Commercially and Socially Impactful: Adequately solves the problem or challenge it is aimed at, and aligns with at least one of Sustainable Development Goals (SDGs)

v. Scaleable: Can be easily and quickly remodelled/replicated to be made available in other regions of Tanzania, or possess enough scalability to become Pan-African.

vi. Business Case: Must target a wide section of the population or be able to demonstrate a sustainable business model and viable market adoption.